Our Team

Behind the Scenes of toyCRM

At toyCRM, we are driven by a shared vision to make rental management simple, efficient, and accessible. Our team is made up of industry experts, developers, and creative thinkers, all working together to bring you the best in technology and customer service.

Samantha Reed

Samantha Reed

Chief Operating Officer (COO)

A Los Angeles native, Virginia brings extensive experience in operations management to toyCRM. With a degree in Business Administration from UCLA, she ensures that all aspects of the company run smoothly and efficiently.

Ethan Parker

Ethan Parker

Chief Technology Officer (CTO)

Originally from Silicon Valley, California, Darrow has been at the forefront of tech innovation for over a decade. With a background in software engineering and a passion for cutting-edge technology, Darrow leads the development of toyCRM’s robust platform.

Lauren Mitchell

Lauren Mitchell

Head of Customer Success

Born and raised in Chicago, Victra is dedicated to ensuring that every toyCRM user has a seamless experience. With a background in customer service and a passion for helping others, she oversees all customer interactions and support initiatives.

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